Search Engine Giant Google has predicted that within three
years the total number of internet users will grow three times
the current number. These internet users include broadband,
narrowband and mobile internet users. The reason behind this
is said to be the introduction of Android and Smartphones
becoming cheaper. Also the mobile companies are investing
highly in high speed wireless broadband infrastructure.
Example Tata Photon, Idea Netsetter, etc.
According to the Google currently there are as many as 100
million web users who are accessing internet through various
platforms like laptop, computer, Tablet PC’s and Mobile
browsers. By 2014 this number will rise to 300 million. Though
this number seems to be very high, this number is just one
eight the population of India. The current population is
estimated to be 1.2 Billion. Despite this, India is still the
world’s third-largest internet market (by users), after China
and the United States.
Despite a lot of the infrastructure challenges we have as a
country, 100-million Indians are online. They’re spending a
huge amount of time online and they’re doing a varied set of
things online. With traditional media, television and
newspapers, drawing the majority of advertising spend along
increased regulation from government, how to capitalise on
this large emerging audience will be a challenge. Making money
off that growing audience, though, is proving difficult thus
far for Google and other Internet companies. Google doesn’t
release figures regarding its earnings in India. Analysts
believe, however, that it has laid claim to about half of the
online ad market, a disappointing statistic relative to the
search giant’s dominance in other parts of the globe.
According to Rajan Anandan, Google’s country head in India,
the country currently has about 100 million Internet users,
and the number will increase to 300 million by 2014, reports
The Wall Street Journal.
Even with just 8% of its 1.2 billion population online, India
is outranked by only the USA and China in the list of
countries with the most Internet users. And Google thinks that
the proliferation of high-speed third- and fourth-generation
telecom networks in the country, coupled with the spread of
low-cost smartphones, will further the spread of Internet use
in India.
Even so, the online advertising market in India is only worth
$200 million of the $80 billion global market, with Google’s
share of $100 million being an almost negligible percentage of
its worldwide revenue of $29.3 billion dollars last year.
Anandan says that while advertisers in India continue to pour
billions of dollars in traditional newspaper and television
advertising, online ads have yet to catch on in a big way.
Even e-commerce, which has seen a significant boom in the
country in recent times, is in its nascent stages yet, with
online ticket sales bringing in $5 billion annually, which is
only a small amount compared to the $80 billion market for
ticket sales in neighbouring China.
The WSJ also had some interesting statistics to share about
the usage metrics for Google’s products in the country.
According to research by ViziSense, Google Search is used by
65 million Internet users in India and YouTube by 23 million.
India is among the top nations by number of users on Google+,
with 3 million Indians already having signed up for the new
social network. Orkut, the company’s other social network,
continues to be used by 11.1 million Indian users, though the
service is in decline. Facebook, by comparison, boasts of 42.7
million users in India.
With regard to the potential for growth in India’s Internet
usage, Anandan did have two concerns. The Indian government
needs to update its policies to make them more friendly
towards Internet use in India, he said, and the average cost
of smartphones needs to be brought down further to help them
gain more mass market acceptance. He said that Google was
working with manufacturers to bring cheaper Android-powered
phones to the country.
Search engine giant Google expects India's Internet users to
triple by 2014. India is currently the third-largest internet
market by users, behind China and the US, despite only eight
per cent of its population being internet users.
Internet users
Internet Users in India 2014
Internet Users in India 2013
Internet Users in India
Common Uses of Internet
--
years the total number of internet users will grow three times
the current number. These internet users include broadband,
narrowband and mobile internet users. The reason behind this
is said to be the introduction of Android and Smartphones
becoming cheaper. Also the mobile companies are investing
highly in high speed wireless broadband infrastructure.
Example Tata Photon, Idea Netsetter, etc.
According to the Google currently there are as many as 100
million web users who are accessing internet through various
platforms like laptop, computer, Tablet PC’s and Mobile
browsers. By 2014 this number will rise to 300 million. Though
this number seems to be very high, this number is just one
eight the population of India. The current population is
estimated to be 1.2 Billion. Despite this, India is still the
world’s third-largest internet market (by users), after China
and the United States.
Despite a lot of the infrastructure challenges we have as a
country, 100-million Indians are online. They’re spending a
huge amount of time online and they’re doing a varied set of
things online. With traditional media, television and
newspapers, drawing the majority of advertising spend along
increased regulation from government, how to capitalise on
this large emerging audience will be a challenge. Making money
off that growing audience, though, is proving difficult thus
far for Google and other Internet companies. Google doesn’t
release figures regarding its earnings in India. Analysts
believe, however, that it has laid claim to about half of the
online ad market, a disappointing statistic relative to the
search giant’s dominance in other parts of the globe.
According to Rajan Anandan, Google’s country head in India,
the country currently has about 100 million Internet users,
and the number will increase to 300 million by 2014, reports
The Wall Street Journal.
Even with just 8% of its 1.2 billion population online, India
is outranked by only the USA and China in the list of
countries with the most Internet users. And Google thinks that
the proliferation of high-speed third- and fourth-generation
telecom networks in the country, coupled with the spread of
low-cost smartphones, will further the spread of Internet use
in India.
Even so, the online advertising market in India is only worth
$200 million of the $80 billion global market, with Google’s
share of $100 million being an almost negligible percentage of
its worldwide revenue of $29.3 billion dollars last year.
Anandan says that while advertisers in India continue to pour
billions of dollars in traditional newspaper and television
advertising, online ads have yet to catch on in a big way.
Even e-commerce, which has seen a significant boom in the
country in recent times, is in its nascent stages yet, with
online ticket sales bringing in $5 billion annually, which is
only a small amount compared to the $80 billion market for
ticket sales in neighbouring China.
The WSJ also had some interesting statistics to share about
the usage metrics for Google’s products in the country.
According to research by ViziSense, Google Search is used by
65 million Internet users in India and YouTube by 23 million.
India is among the top nations by number of users on Google+,
with 3 million Indians already having signed up for the new
social network. Orkut, the company’s other social network,
continues to be used by 11.1 million Indian users, though the
service is in decline. Facebook, by comparison, boasts of 42.7
million users in India.
With regard to the potential for growth in India’s Internet
usage, Anandan did have two concerns. The Indian government
needs to update its policies to make them more friendly
towards Internet use in India, he said, and the average cost
of smartphones needs to be brought down further to help them
gain more mass market acceptance. He said that Google was
working with manufacturers to bring cheaper Android-powered
phones to the country.
Search engine giant Google expects India's Internet users to
triple by 2014. India is currently the third-largest internet
market by users, behind China and the US, despite only eight
per cent of its population being internet users.
Internet users
Internet Users in India 2014
Internet Users in India 2013
Internet Users in India
Common Uses of Internet
--
Regards,
Nidhi Jain [ MBA eComm]
Asst Project Manager [ eComm]
On Line Assistence :
Gtalk : NidhiJ.AeroSoft@gmail.com
Y! Messenger : NidhiJ.AeroSoft@yahoo.com
Rediff Bol : NidhiJ.AeroSoft@rediffmail.
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